Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar by Ivan Chermayeff, Sagi Haviv, Tom Geismar

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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar Ivan Chermayeff, Sagi Haviv, Tom Geismar ebook

• Page: 256
• Format: pdf
• ISBN: 9781440310324
• Publisher: F+W Media, Inc.

Overview

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U.S. Bicentennial—even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising ...

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